About Us
Welcome to Apex System — the complete business-building platform built by an entrepreneur, for entrepreneurs.
I’m Mark Lyford, the founder of Apex System and the driving force behind RealEntrepreneur.com. With over 35 years of entrepreneurial highs and lows behind me, I’ve experienced what it really takes to build, break, and rebuild businesses — and I’ve channelled all of that into creating the Apex System.
From my early days in the online world to running multiple ventures across tech, media, e-commerce, and even quail farming (yes, really), I’ve lived the rollercoaster ride that is entrepreneurship. I’ve been a millionaire in The Bahamas, bankrupt, in prison, and back on my feet again — more determined, more focused, and more driven than ever to help other entrepreneurs cut through the noise and win.
Why I Created Apex System
Apex System was born from one simple truth: most entrepreneurs are overwhelmed with tools but underwhelmed by results.
You're told to use one tool for emails, another for funnels, a different one for CRM, social scheduling, course hosting — the list is endless. And none of it talks to each other.
That’s expensive. It’s messy. And it's not sustainable for real entrepreneurs trying to build something meaningful.
Apex System is my answer to that. It’s an all-in-one platform that gives you everything you need to launch, grow, and automate your business — without the tech headaches.
Who It's For
Whether you’re:
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Just getting started on your entrepreneurial journey,
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Running a growing business and juggling a thousand tasks,
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A coach, course creator, consultant, or ecommerce seller,
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Or a seasoned founder looking to streamline and scale…
Apex System gives you the tools, structure, and support you need to succeed — in one powerful, easy-to-use dashboard.
From website and funnel building, CRM and email marketing, to scheduling, payments, analytics, and even a full virtual phone system — it's all there. No fluff. Just what works.
Built By a Real Entrepreneur. backed By a Real Community
I didn’t create Apex System in a boardroom — I created it in the trenches. Every feature exists because I needed it in my own businesses. And now, I’ve opened it up to entrepreneurs who are tired of piecing together broken systems and want a better way to run their empire.
And this isn’t just software — it’s part of the Real Entrepreneur movement. As a member of Apex System, you’ll also get access to our wider community, training resources, expert interviews, prompt kits, support, and more.
Ready to Build Your Business the Smarter Way?
Apex System isn’t just another platform — it’s a mindset shift.
It’s time to stop hacking together tools that weren’t built for you. It’s time to start building your business like a real entrepreneur.
If you’re ready to grow with clarity, confidence, and systems that support your vision, then welcome to Apex System.
Let’s build.
– Mark Lyford
Start Building Your Business with Apex System Today
About Apex System
Apex System is an all-in-one platform that empowers entrepreneurs to build websites, sales funnels, and membership sites with ease — no tech skills required.
We would love to hear from you
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